Academy Pass

AI Tools 101: What All This Actually Is

The map for total beginners. One idea that explains every AI tool, the four kinds they come in, what each is honestly good and bad at, what happens to what you type, and your first real session — in plain words, no jargon.

8 lessons · 50 min

Build a Custom GPT for Your Business in 60 Minutes

Build, test, and ship a working custom GPT for one real business task, in a single sitting, no code.

6 lessons · 38 min

Set Up Claude Cowork as Your First AI Assistant

Stand up a Claude Cowork assistant that knows your context, follows your rules, and runs the same job every Monday without re-explaining it.

5 lessons · 21 min

Talking to AI Like a Person (Not a Search Engine)

Your AI gives you generic answers because you treat it like Google. Talk to it like a sharp colleague and it starts doing real work for you.

7 lessons · 40 min

Where to Start with AI Without Guessing

Stop running 40 random AI prompts hoping one sticks. Pick one real task, set AI up to do it well, and keep a setup you can reuse every week.

4 lessons · 25 min

Why Your AI Output Looks Like Garbage (And the 3 Things That Fix It)

The problem is almost never the AI. It's three fixable mistakes in how you set it up, and you can correct all three in an afternoon.

7 lessons · 40 min

AI Graphics for Non-Designers

Produce a full set of on-brand posts, ads, and thumbnails with AI image models, so consistent no one can tell you are not a designer.

7 lessons · 31 min

Build Your AI Marketing Team

Run the whole marketing function — strategist, copywriter, designer, analyst, scheduler — through AI, from one chair. Write the one brief that drives every role, get usable output from each, catch where it's confidently wrong, and run a 90-minute weekly loop that ships without you. The assembly course that turns 'I can't afford a marketing team' into 'I run one.'

9 lessons · 1h 3m

Case Studies That Close

Turn one happy customer into a one-page case study that closes deals, then build the next one in 90 minutes using the same repeatable process.

6 lessons · 27 min

Create a Week of Content in One Afternoon with AI

Turn one pillar idea into a full week of platform-ready posts in a single afternoon, then run the same batching process again next week.

8 lessons · 55 min

Get Found by AI Search

When buyers ask ChatGPT and Perplexity for a recommendation, learn how to be the brand the answer names, links, and cites.

8 lessons · 42 min

The Psychology of Why People Buy

Buyers decide on emotion and back-fill the logic later. Learn the seven forces behind that choice so your offer feels like the obvious yes.

7 lessons · 24 min

The AI Ops Playbook

Master the craft of constructing compelling story structures that keep audiences engaged from beginning to end.

10 lessons · 1h 24m

The High-Leverage Automator

Learn to identify and automate the 20% of your workflows that create 80% of your operational pain—then build an ROI-first automation stack that actually scales.

9 lessons · 1h 1m

Working With Claude Agents: The Operator's Craft

The skill that decides whether AI agents give you reliable work or confident messes — and it's not the tool, it's you. Brief an agent like a work order, scope the job, hand over the context it can't guess, review the result, and know when to watch versus when to let it run. Works with any agent — Cowork, Code, or the next one.

6 lessons · 20 min

Your AI-Powered Second Brain: Organize, Analyze, and Act on Everything

Build a personal AI system that organizes your notes, files, and ideas with PARA, then turns them into answers and decisions on demand.

10 lessons · 1h 54m

How to Tell When AI Is Lying to You

AI will hand you a wrong answer with total confidence. Learn the verification habits that catch the fabrications before they reach your work.

6 lessons · 17 min

How to Use AI Without Becoming Worse at Your Job

AI can quietly make you worse at the work you care about. Learn to use it for leverage without letting your own judgment and skill atrophy.

6 lessons · 17 min